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Real World Gaming Announces New Alternate Reality Game
Alternate Reality Gaming has woke up the online computer gaming industry with the HALO 2 promotion found at www.ilovebees.com. The boasted over a million players and took the new genre to a new more visible level. Alternate Reality Gaming is a cross-media that deliberately blurs the line between the in-game and out-of-game experiences. While games may primarily be centered around online resources, often events that happen inside the reality will "reach out" into the players' lives in order to bring them together. Elements of the plotline may be provided to the players in almost any form, some of those used have been:1.

E-mail.2. Websites, both those obviously connected with the and those innocent looking - often where the bulk of the lies, these sites provide puzzles in many forms, e.g. cryptography.3. Phone calls to a player's home, cell or work phone. 4.

Land mail.5. Newspaper articles

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