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Kwintessential Launch New Intercultural Awareness Game
With world trade increasing and new economic powers emerging, businesses are becoming more aware that understanding cultural differences is critical to ensuring businesses success. Kwintessential, the London based cross cultural communications consultancy, have launched a new Intercultural Awareness aiming to provide a fun introduction to national cultural characteristics.Today's global marketplace sees a much greater and more frequent interaction between people from different cultures. Within the business environment especially, cross cultural differences can and do lead to poor interpersonal communication, weak relationships and failed business ventures. Understanding and coping with these cultural differences provides businesses and their personnel with a competitive advantage on the international stage.Kwintessential offer a range of cross cultural training courses to both individuals and businesses wishing to improve their understanding of other cultures. With an array of training courses covering areas such as business etiquette, cross cultural management, post-merger intercultural synergy and expatriate relocation the company has also provided free tools to those wishing to learn more about cross cultural differences.To date, the Kwintessential website has published a number
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