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Book Review: The New Game Of Business
If you think you've seen and heard everything there is to say, The NEW of Business brings new distinctions and a fresh perspective to the world of business.This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around the world. Every entrepreneur and every company employee, from the janitor to the CEO should read and reread this book. The author's quote in Chapter Five quite nicely summarizes the topic of this book. Mitchell Axelrod says this "I help you get from where you are, to where you want to be." The new in town is that of reciprocity and no longer does the businessperson with the most toys win.Consumers are tired of turning on the television every day to more bad news about badly run businesses. Corruption and scandal seem to rule the day and all this negativity takes a toll on the economy and well being of those who sell and those who buy.

Mitchell Axelrod advises that thinking outside the box is so outdated that businesses need to throw away the box entirely and begin playing "The NEW of Business." This is inclusive rather than exclusive and it is based upon service. Reading this book will help teach you the value of throwing out the old rules and writing a new script for a new game. A where everyone wins.The chapters of this book include: Play by the New Rules... "Caveat Vendidor!" Design a New Strategy... It's NOT just Business; It's Personal!, Practice New Economics...

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