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Promoting Your Site With Branded Flash Games
By Adrian
Developing and distributing original branded flash games has proven itself to be an innovative way to drive countless new visitors to your website. Games display your brand name throughout play-time; the brand will usually appear as a link at the bottom of the window, but it could show up as merely a logo.
Some aspiring webmasters develop original, branded games for their own sites while other webmasters pay flash developers to just customize whatever the webmaster likes out of their collection. The flash developer might customize the same for several websites, leading to a ubiquitous presence of the online - each with a different brand on display.
Webmasters pay for flash games because visitors remain on the site for longer periods of time and may be more likely to click text ads or generate impressions for CPM ads. If they really like the site, they may tell their friends or come back day after day. These are concepts known as viral marketing or stickiness.
Additionally, webmasters may boost popularity to their website by distributing their branded flash games to other webmasters for free. The reason is that visitors to all these other websites that would never have seen the distributing company's brand now have it right before their eyes. Webmasters are eager for free content that will increase the user's enjoyment of, and time on, their sites. Therefore, they gladly accept the free branded flash games of larger sites. It's a win-win situation. Miniclip.com brought tens of thousands of visitors to their website through this method. Here, a webmaster recounts their experience:
"One of the more successful viral marketing campaigns that i think has been overlooked in this thread is miniclip.com. Back in the early days of the website they made the smart decision to put up a selection of their flash games for download so that other webmasters could download the games and use them on their websites. The games were heavily miniclip.com branded with links back to miniclip all over the place. People then jumped on this and started making "online websites" using games that were provided for free on miniclip (and other similar websites),
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