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The Business Benefits Of Advergaming
By Scott Heath
Research has shown that 42% of gamers play online games for one or more hours per week. 50% of people who play advergames will do so for 25 minutes. And 90% of people who receive advergame challenges from someone they know will not only play an advergame, but respond to the one who sent them the challenge with their score.
So what do these statistics mean when they're applied from a business perspective?
For starters, more revenue, more brand exposure and a very positive ROI. Advergames are interactive games that a company can place on its website for visitors to play. A company's advergame can incorporate corporate colors, logos, products and advertising messages. A small, interactive, easy to install form of entertainment, advergames can be placed anywhere on a website and be offered free or incur a monthly charge to play.
Before they penetrated the internet, advergames were most commonly distributed on floppy disks. But their goal was the same as their modern counterparts; to provide promotional incentives with the goal of obtaining a response from consumers, and to increase consumer awareness.
Advergames are usually commissioned by companies who wish to add more to their online presence. A development company will develop the game, customizing it to meet the requirements of its customer. Advergames come in nearly all types, from reworked arcade-style classics to memory games. However, if a company requests it, it's usually possible to create a one-of-a-kind advergaming experience.
If your business is an eating establishment, an advergame can be created that looks and feels just like it. Let's say, for example that your establishment has a games room. If you chose to have a billiard advergame created, your establishment's colors and logo could appear on the felt of the billiards table. Similarly, if you choose a dart advergame, your logo and colors could appear
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