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Will There Be A Winner In The Video Games Console War?
By Adam Singleton
Home video games consoles have been around since Magnavox first released the Odyssey console in 1972. Since that time, the video console has overcome its share of adversity, surviving two periods of uncertainty and market crashes in 1977 and 1983, which cast doubts over the future of the industry.

In recent years however, the video games console industry has gone from strength to strength, and the competition between developers is fierce. New technologies have driven games consoles away from the cartridge format, as used by such consoles as the Nintendo SNES and Sega Megadrive towards a compact-disc format as used by today's generation of consoles - a technology pioneered by Sega's Saturn system. However, it was the launch of Sony's Playstation console in Japan in 1994, and Europe a year later which really made home video gaming popular.

Since then, there have been three major developers in the games console market. Nintendo are perhaps the most well-known of the three, having been designing and developing games consoles since the 1980s. From their SNES and N64 systems through to the Gamecube and today's Wii console, Nintendo have earned a hardcore following among video gamers and are perhaps the dominant entity in the handheld console market since the launch of their Gameboy system and more recently the Nintendo DS.

Having seen phenomenal success with their Playstation console, Sony has become almost synonymous within the video consoles market. Their Playstation 2 console was released in 2000 and has been the most commercially successful and fastest selling home console in video history, with over 120 million units shipped worldwide by May 2007. Following a delay, Sony released their latest console - the Playstation 3 - in March 2007, and it became the fastest-selling home games console in the UK, selling around 165,000 consoles in its first two days of availability.

The third company, Microsoft, are seen as the newcomers in the video games console market, having launched their Xbox console in 2002 as a competitor to Sony's Playstation 2. The Xbox was seen by many to bring desktop computing and games consoles together, with the console being the first to employ an internal hard-drive for storage instead of removable memory cards, as well as other similarities with its hardware specifications when compared with a personal computer. Although it proved popular, it was unable to make much of an impact against the Playstation 2's market share. In late 2005, Microsoft launched the new Xbox 360 into the marketplace.

For many, the latest 'Console War' has only just begun and it is not yet possible to determine which, if any, of the three major consoles - Sony's Playstation 3, Nintendo's

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